The Public Relations Department's mission is to promote the activities of the Lumina – the University of South-East Europe in academic environment as well as among students and potential candidates.

The main activities of the department are:

• Managing online communication channels (websites, Facebook accounts, LinkedIn, etc.).
• Documenting the activities on the campus by means of articles and photos
• Developing printed promotional materials (brochures, flyers, posters, banners, billboards, etc.)
• Developing digital promotional materials (video clips, presentations, etc.)
• Organizing and participating in events with a view to promoting the university among high school students
• Managing the design, acquisition and distribution of advertising materials
• Providing PR services for other academic or administrative departments